Marketing Agency · Innovation Studio

Where strategy
meets evidence.

The Marketing Millennial partners with businesses to sharpen their market positioning, build research-backed strategy, and create growth systems that compound over time.

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What We Do

Strategy, research, and execution under one roof.

We work with businesses that are serious about understanding their market. That means conducting the kind of research that changes how a strategy gets written and building the kind of marketing that compounds rather than just runs.

The Marketing Millennial spans agency services, proprietary frameworks, and purpose-built platforms. Everything we make started as a response to a real problem we kept encountering in the work.


0
Core service disciplines
From strategy to systems, no subcontracting required.
0
Proprietary platforms in development
Built from recurring problems, not software theory.
1
Guiding question behind everything
What does the market actually think, and why?
Agency Services

Built for the full
growth continuum

From initial research to campaign execution. We work where strategic clarity creates the most leverage for your business.

01

Marketing Strategy & Growth Planning

Rigorous strategic planning that connects marketing decisions to real business outcomes, built around your market position, not a generic framework.

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02

Customer & Employee Research

Qualitative and quantitative insight that tells you what your data alone can't: what customers experience, what employees observe, and what both reveal about your marketing.

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03

Brand Messaging & Positioning

Precise, honest positioning that reflects how you actually think, and a messaging architecture that holds across every channel, team, and touchpoint.

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04

Campaign Development & Content Strategy

Strategic campaigns tied directly to business objectives, not content for content's sake, but direction that gives every piece of work a reason to exist.

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05

Marketing Systems & Automation

The backend architecture that keeps marketing working after the campaign ends: lead follow-up, email sequences, CRM logic, and the systems that close the gap between interest and conversion.

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06

Workshops & Special Projects

Strategic facilitation, launch planning, business development support, and specialized engagements for pivotal moments that require a different kind of outside perspective.

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"The most powerful thing a business can do before spending a dollar on marketing is understand what the people they're trying to reach actually think, and why."
- Sarai Garrett, Founder
Research as a Service

Research that informs strategy, not just reports.

Our research practice goes well beyond surveys and analytics. We conduct deep qualitative work: customer interviews, internal employee research, perception testing, message audits, to surface the insight that actually moves strategy forward.

  • Customer interviews & insight synthesis
  • Internal employee & culture research
  • Perception & message testing
  • Journey mapping & communication gap analysis
  • Audience segmentation & positioning research
How We Work

Understanding first.
Everything else follows.

We don't begin with tactics. We begin by learning your business, your people, and the real problem we're being asked to solve.

1

Discover

Learn your business, market, and the gaps that matter before making any recommendations.

2

Research

Gather the data, interviews, and insight needed to inform strategy rather than guess at it.

3

Clarify

Synthesize findings into clear strategy: positioning, messaging, priorities, coherent plan.

4

Build

Develop the campaigns, systems, and frameworks needed to execute with precision.

5

Optimize

Measure, learn, and refine. Strategy without feedback is just a hypothesis.

The Lab

Frameworks, workbooks & platforms
born from the work

Every framework and platform we've built started as a solution to a problem we kept encountering across clients and industries.

Framework

The Lemonade Stand Business Theory

A foundational framework that uses the simplest business model in existence to map how complexity erodes margins, clarity drives growth, and simplicity scales in ways that complexity never can.

Available →
Workbook

Marketing That Builds

A strategic planning workbook for businesses ready to move from activity-based marketing to intentional, goal-driven work that compounds over time. Workshop resources available for download.

Download Available →
Platforms

TradeRep Pro · TradeFlow EQ · RightDesk

Three proprietary platforms developed to solve recurring business communication, reporting, and reputation challenges. Built from strategy work, live and available now.

Live Now →
Sarai Garrett
Founder · Lead Strategist
The Marketing Millennial
Sarai Garrett, Founder

Strategist. Researcher. Framework builder. Founder of The Marketing Millennial and the platforms built under it.

The name is one I chose to wear with pride.

When I started this agency, “millennial” was regularly used as shorthand for everything wrong with a generation. Before I built an opinion around that, I stopped to ask whether it was actually true. So I researched it. Rigorously. What I found was more interesting than the story: a generation responding to genuinely different conditions, whose behavior made sense once you examined the evidence rather than repeating the headline.

That process shaped everything about how this agency works. The first story people tell about an audience is rarely the complete one. Businesses make costly decisions based on assumptions that were never tested, and strategies built on incomplete pictures quietly underperform.

The Marketing Millennial exists to close that gap. To help businesses understand what is actually true about their market, their audience, and their message, and build strategy from there.


Ready to Work Together?

Precision is a
competitive advantage.

Whether you need a strategic partner, a research capability, a campaign team, or a sharper read on what your marketing is actually accomplishing. A conversation is the right place to start.

Agency Services

Strategic services for businesses
that need more than marketing.

Six core service areas built to address the full range of marketing, messaging, research, and growth challenges our clients face. Every engagement is shaped around your specific situation.

01

Marketing Strategy & Growth Planning

For companies at a growth inflection point, or those executing marketing activity without a coherent strategy behind it. This is a working strategy built around your actual business goals, competitive position, and the levers most likely to move the needle for your specific situation.

We work at the level of priorities, positioning, channel strategy, and planning, connecting marketing decisions to revenue outcomes in ways that make sense to both marketers and operators.

This service may include
Marketing audit and gap analysis
Competitive landscape review
Strategic positioning framework
Channel strategy & priority mapping
90-day and annual marketing planning
KPI framework and measurement approach
02

Customer & Employee Research

Many businesses make marketing decisions based on what they think customers or employees believe, rather than what they actually experience. This service closes that gap. We conduct research that goes beyond surveys and analytics, into the qualitative insight that only comes from talking to people with the right questions and listening with the right framework.

We work with both external audiences (customers, prospects, lapsed clients) and internal ones. Internal alignment often drives the external experience more than any campaign ever could.

This service may include
Customer interviews & insight synthesis
Employee & internal culture research
Perception & message testing
Audience segmentation research
Communication gap identification
Strategic research reporting & action planning
03

Brand Messaging & Positioning

For businesses that struggle to articulate what makes them different, or that communicate inconsistently across channels because there is no unified messaging foundation. Brand messaging work is not about taglines. It is about developing a clear, precise story about who you are, who you serve, and why it matters, and building a messaging architecture that holds across every team, touchpoint, and channel.

This service may include
Messaging audit and competitive analysis
Core brand narrative development
Value proposition and differentiation framework
Audience-specific messaging variations
Website and marketing copy direction
Internal messaging alignment guide
04

Campaign Development & Content Strategy

For businesses creating content and running campaigns without seeing the results those efforts should generate. The problem is rarely volume. It is usually strategy. Content without a goal, campaigns disconnected from positioning, distribution that does not align with how the audience actually makes decisions.

We approach campaign work from the strategy down. Every campaign starts with a clear objective, a defined audience, a message rooted in something true, and a plan for how it will be measured.

This service may include
Campaign strategy and concept development
Content strategy and editorial planning
Launch and seasonal campaign planning
Multi-channel distribution strategy
Creative brief development
Campaign measurement and optimization
05

Marketing Systems & Automation

For businesses generating leads and interest but losing too much of it because the backend infrastructure is missing, broken, or inconsistent. Marketing systems work is the part of marketing most agencies skip, because it is less visible than a campaign. But it is often where the most revenue is being left on the table.

This service may include
Marketing systems audit and gap analysis
Email marketing strategy and sequence planning
Lead nurturing and follow-up architecture
CRM strategy and workflow design
Automation planning and implementation support
Retention and re-engagement strategy
06

Workshops, Advisory & Special Projects

Some engagements don't fit neatly into a category. A strategic workshop for a leadership team. A marketing review for a company considering an acquisition. A planning session for a major launch. Business development consulting for a company building a new service line. These are the engagements where strategic thinking, marketing expertise, and operational experience converge, and where the right outside perspective can change the outcome of a critical moment.

This service may include
Strategic marketing workshops
Leadership team alignment sessions
Business development strategy support
Launch planning and go-to-market strategy
Investor or pitch deck narrative development
Fractional marketing advisory

Not sure which service fits your situation?

Most engagements start with a strategy conversation. We can identify what kind of support will create the most leverage for you specifically.

Research Services

Research that informs
strategy, not just reports.

We conduct qualitative and quantitative research for businesses that need to understand their customers, their employees, and the gap between what their marketing says and what their audience actually hears.

Two audiences.
One strategic lens.

Research is most powerful when it informs decisions. We work with two distinct audiences: external (customers, prospects, lapsed clients) and internal (employees, teams, leadership), because the health of your external marketing is almost always connected to the clarity of your internal communication.

Our research practice draws on backgrounds in behavioral insight, qualitative methodology, and strategic synthesis. We don't just collect information. We translate it into clear, actionable guidance your team can actually use.

Every engagement is designed with a purpose: to answer a specific business question, and to make the path forward clearer than it was before we started.


Customer Research

Understanding what your customers think, feel, and decide, and what that means for how you market, retain, and grow.

Employee & Internal Research

Surfacing how your teams experience the business and where that creates friction in the external customer experience.

Perception & Message Testing

Testing how your messaging lands before you invest in distribution: understanding what resonates, what confuses, and what's missing.

Market & Audience Research

A clear picture of your market, your position within it, and the segments most worth pursuing.

Research Methods

What we do and how we do it

Our methodology is qualitative-first, built around conversations, observations, and synthesis rather than surveys alone.

01

Customer Interviews

In-depth conversations designed to surface motivations, objections, decision patterns, and the language customers use to describe their own experience.

02

Employee Research

Structured conversations with internal teams to understand culture, communication gaps, and how the brand is experienced from the inside.

03

Perception Mapping

Understanding how your brand, products, or services are perceived, and where that perception diverges from your intended positioning.

04

Message Testing

Testing specific messaging, value propositions, or positioning statements with real audience members before committing to a campaign or launch.

05

Journey Mapping

Mapping the full customer or employee journey to identify where communication breaks down and where the experience could be meaningfully improved.

06

Insight Synthesis

Every research engagement concludes with a clear synthesis report and actionable recommendations, not raw data left for your team to interpret alone.

Why It Matters

Research designed for
decisions, not documentation.

Most research projects fail not because the data is bad, but because the research was designed to produce a report rather than to answer a question. We design every engagement backwards, starting with the decision it needs to inform, then building the methodology around that.

Our research practice has been informed by work conducted in professional environments, including qualitative studies conducted alongside legal research professionals in mock trial and shadow jury settings. That rigor shapes how we approach every project, regardless of scale.


Designed for decisions, not documentation

Every project starts with the question it needs to answer and the decision it needs to support.

Qualitative depth alongside quantitative reach

We combine interview-based insight with structured data to give you both the "what" and the "why."

External and internal perspectives

We research both customer and employee audiences, because internal alignment drives external results.

Clear synthesis, not raw findings

You receive a strategic report with clear recommendations, not transcripts to interpret yourself.

Integrated with strategy

Research findings connect directly to marketing strategy recommendations, so insight leads to action.

The Lab

Frameworks, workbooks
& platforms built from
real strategy work.

The Lab is where our thinking becomes tangible. Every framework, workbook, and platform here started as a response to a real business challenge: developed through the work, refined through practice, built to be useful beyond any single engagement.

A. Frameworks

Strategic frameworks & methodologies

Proprietary thinking frameworks developed through years of strategy work, built to give businesses a clearer lens for understanding their marketing challenges.

Framework

The Lemonade Stand Business Theory

A foundational business and marketing framework that maps how the principles behind the simplest business ever invented, the lemonade stand, to reveal how complexity erodes margins, how clarity drives growth, and how simplicity scales in ways that complexity never can. Applicable to startups, small businesses, growth-stage companies, and marketing strategy reviews across industries.

Available →
B. Workbooks & Downloads

Strategic resources & planning tools

Workbooks and resources built to help businesses think more clearly about their marketing, not just execute faster.

Workbook

Marketing That Builds

A strategic planning workbook developed to help businesses shift from activity-based marketing to intentional, goal-driven work built around real business outcomes. Walks through audience clarity, goal-setting, channel selection, messaging architecture, and measurement. Originally developed as a workshop resource; materials remain available for download.

Download Available →
Coming Soon

Future Workbooks & Planning Resources

Additional workbooks covering campaign planning, messaging architecture, research interpretation, and marketing systems design are in development. Added to the Lab as they are completed.

In Development →
C. Products & Platforms

Proprietary tools built for
real business problems

These platforms were developed from recurring challenges encountered across client work and industries, built to solve specific operational and communication problems at scale.

Platform

TradeRep Pro

A platform built to support reputation management, review generation, and brand communication for businesses operating in trade, service, and professional industries. TradeRep Pro closes the gap between the quality of service a business delivers and the visibility of that reputation online, providing tools to systematically build a professional reputation that reflects the actual customer experience.

Live Visit Site
Platform

TradeFlow EQ

A communication and workflow intelligence platform designed to improve the quality and consistency of business communication, particularly in high-volume, relationship-driven industries where communication quality directly impacts retention and growth. TradeFlow EQ helps teams standardize how they communicate with clients, partners, and internal stakeholders.

Live Visit Site
Platform

RightDesk Reports

A reporting and business intelligence platform built to give businesses cleaner visibility into their marketing and operational performance. RightDesk translates data across marketing channels, sales activity, and customer behavior into reports leadership teams can read and act on, eliminating the gap between what the data shows and what the business actually understands.

Live Visit Site

"These platforms didn't come from a software background. They came from watching the same problems appear across too many businesses to ignore."

About The Agency

Built on insight.
Driven by strategy.

The Marketing Millennial is a strategy-led marketing agency that helps businesses understand their markets, sharpen their positioning, and build marketing that works from the inside out.

Research-Grounded We start by understanding what is actually true
Strategy-First Insight informs the plan before the plan informs the work
Built for Clarity Simpler strategy, executed with precision, outperforms every time
Sarai Garrett, Founder

The story behind the work

The name The Marketing Millennial is something I chose to wear with pride during a time when “millennial” was often used like a bad word.

At first, I had bought into the same narrative many people repeated about millennials: that they were entitled, lazy, and expecting something for nothing. But before building an opinion around that story, I stopped to ask whether it was actually true.

I started researching millennials for the same reason large brands were: why were they disrupting markets, changing workplace expectations, and behaving so differently from the generations before them? What looked like entitlement on the surface was often connected to changing economic conditions, new technology, different expectations around work, and a shift in what people valued.

That experience shaped how I think about marketing and eventually led into my work with large, worldwide household brands, as well as educating public and private sector audiences on the psychology of the millennial generation.

The first story people tell about an audience is not always the true one.

The Marketing Millennial exists to help businesses uncover what is actually true about their customers, employees, market, message, and brand before building strategy around assumptions.

Our Philosophy

How we think about this work

1.

Precision over volume

A business can be very busy with marketing activity while getting very little from it. The difference between activity and results is usually precision: the presence of a coherent plan that connects what you're doing to what you're trying to achieve.

2.

Assumption is the most expensive line item

Most marketing waste comes not from bad execution but from bad assumptions, about who the audience is, what they care about, and what they're actually hearing. Research is not overhead. It is protection against spending on the wrong things.

3.

Complexity erodes; simplicity scales

The most durable businesses are built on uncommon clarity about what they offer, who they serve, and how they communicate it. Complexity is not sophistication. It is frequently the thing standing between a business and the growth it should be getting.

4.

The best tools emerge from the work

The frameworks and platforms we've built weren't designed in advance. They were built because we kept encountering the same problems and needed better tools for solving them. That is the only kind of tool worth building.

The Umbrella

How it all connects

The Marketing Millennial is one brand. Everything under it was built with the same purpose: helping businesses get precise, build smarter, and grow with intention.

1

Agency Services

Strategy, research, messaging, campaigns, systems, and advisory work for businesses that need a strategic partner. This is the core of what we do.

2

Frameworks & Workbooks

Proprietary methodologies and planning tools developed through the agency work, made available for businesses that want to apply strategic thinking at scale.

3

Products & Platforms

Proprietary software platforms built to solve recurring operational and marketing challenges, extending the agency's thinking into scalable tools.

Our Work

Strategy in practice.

Selected case studies, strategy work, research projects, and campaign examples. Each project reflects the kind of problem we are built to solve.

Strategy · Research

Case studies being prepared

Brand Messaging · Positioning

Case studies being prepared

Customer Research · Insight

Case studies being prepared

Marketing Systems · Automation

Case studies being prepared

A note on case studies

Client confidentiality comes first.

We protect client confidentiality carefully. The project descriptions above represent real categories of work. Full case studies covering strategy, research, brand messaging, campaign development, and marketing systems are being prepared for publication.

Get In Touch

Let's talk about
what you're building.

Whether you have a specific project in mind or just need a clearer sense of where your marketing stands. A conversation is the right place to start.

What to expect

Most engagements start with a 30–45 minute discovery call. We'll talk about your business, your current marketing situation, and what kind of support would move the needle most. No pitch, just a conversation.

After that call, if there is a fit, we will outline a proposed approach and scope. We take a limited number of clients at a time to ensure quality of work.

Email
hello@themarketingmillennial.com
Based In
United States · Remote & On-Site
Response Time
Within one business day

"The right clients are companies that want to understand their market better, build more intentional marketing, and work with a strategic partner who will tell them the truth."

- Sarai Garrett, Founder

Start a conversation

Tell us about your situation and we'll be in touch within one business day.

We respond within one business day. Your information is never shared.

Message received.

We'll be in touch within one business day. Looking forward to the conversation.

Research · Psychology · Insight

The Psychology
of a Millennial

Millennials are the most studied, most misunderstood generation in modern history. Understanding what actually shaped them is not just interesting. It is essential for any business trying to reach them, employ them, or sell to them.

$170B+ Annual buying power
1980–2000 Birth years
43% Non-white
#1 Most educated generation
The Perception Problem

How most people perceived millennials

Before examining the evidence, there was a widely shared story. It showed up in boardrooms, in op-eds, in management training sessions. It was repeated so frequently it began to feel like fact.

The problem was not that the story was entirely invented. It was that it never asked the most important question: why?

Lazy Entitled Bad work ethic Bad attitude Know-it-alls Narcissists

The narrative. Widely repeated. Rarely examined.

What the research actually showed

What looked like entitlement was often a generation that had been told education was the guaranteed path to security, and found that promise did not hold. The most educated generation in history was also carrying the highest student debt and entering the workforce during the worst economic downturn in decades.

Digital natives, not distracted

Millennials were the first generation to grow up alongside the internet. What older generations interpreted as a short attention span was actually a generation that had learned to filter information faster, evaluate sources more skeptically, and demand relevance before engagement.

Not apathetic. Disillusioned.

Growing up through 9/11, the financial crisis, institutional scandals, and environmental breakdown produced not indifference but a deep skepticism of traditional authority. Only 19% of millennials say most people can be trusted. That is not attitude. That is the rational response to a specific set of experiences.

Maslow's Hierarchy, Reconsidered

The Millennial's Hierarchy of Needs

Traditional Maslow places physiological survival at the base, with self-actualization at the peak, a luxury earned only after all other needs are met. Millennials grew up in a world where that order was inverted. Meaning, belonging, and identity came first. Physiological security was assumed, until it wasn't.

Traditional Maslow
Self-Actualisation
Esteem
Love / Belonging
Safety
Physiological Needs

Base = survival. Peak = meaning. Needs must be satisfied in order, bottom to top.

The Millennial's Hierarchy
Safety
Love / Belonging
Esteem / Identity
Self
Physiological Needs

Meaning and identity came first. Survival was assumed, until the economic conditions that supported that assumption collapsed.

Why the hierarchy flipped

Millennials grew up in relative prosperity. Boomer and Gen X parents, having lived through genuine scarcity, built environments where their children's safety and material needs were largely taken care of. As a result, millennials never had to build from the bottom of the pyramid. They started in the middle. Identity, belonging, purpose, and self-expression were the questions they were asking before they had to worry about rent.

Then the 2008 financial crisis reframed everything. The housing bubble did not just collapse an economy -- it exposed a broken contract. Millennials watched their parents and grandparents, people who had given decades of loyalty to corporations, get let go. Pensions disappeared. Retirements that had been promised were reduced or lost entirely. This was not an abstract news story. It happened inside their households.

Millennials still had physical safety -- many lived at home longer than any previous generation, which extended the shelter their parents had built. But that shelter came with a fundamental shift in mindset. The career ladder was still real. The ambition was still there. What changed was the attachment. The ladder was no longer tied to any single corporation. Loyalty as a career strategy had been proven unreliable, and millennials drew the logical conclusion: invest in yourself, not in an institution.

This same generation completed more unpaid internships than any that came before them. During the 2008 to 2015 period, unpaid internships expanded dramatically across industries -- research from NACE estimated 500,000 to over one million unpaid interns in the US annually at their peak, a practice that had been rare in previous generations. Millennials traded labor for credentials and experience rather than wages, and they were able to do it precisely because living at home kept basic costs low enough to make it survivable.

That same economic shelter made them more deliberate buyers than any previous generation. When you are not spending everything to keep the lights on, you have the mental space to ask what a brand actually stands for. Millennials became the generation that supported cause-driven brands, that researched before buying, and that walked away from companies whose values conflicted with their own -- not as a luxury position, but as a natural consequence of the conditions they were raised in.

This is the foundational insight that explains most millennial behavior: in workplaces, in consumer markets, in their relationship to brands. They were not chasing meaning as a luxury. They had always started there -- and the events of their early adulthood only reinforced it.

Context

What millennials grew up with

Behavior does not exist in a vacuum. The conditions a generation grows up in shape their psychology, their values, and their relationship to institutions, work, and each other.

Family & Home

  • 50% divorce rate
  • Single and co-parenting
  • Latch key kids
  • Blended family structures

Technology & Media

  • Reality television
  • Smartphones and social media
  • Information overload from childhood
  • Digital native, not immigrant

Institutions & Events

  • September 11th
  • Leaders doing the wrong things
  • Power and war
  • Financial crisis and bailout
  • Climate change awareness
  • Corporate food scandals
  • Over-consumption culture
Low Social Trust

Only 19% say most people can be trusted

This is not cynicism for its own sake. It is the measurable result of growing up watching institutions fail, repeatedly, and at scale.

88%

sometimes or never trust the press

86%

distrust Wall Street

82%

distrust Congress

74%

sometimes or never trust the federal government to do the right thing

58%

only sometimes or never trust the nation's highest court

50%

choose not to identify with any political party

In the Workplace

How it transitions into work

What looked like attitude to older managers was often a set of deeply held values about what work should mean, and a generation unwilling to pretend otherwise.

01

Work with people, not for people. Collaboration over hierarchy.

02

Seek skills and experience over higher-paying positions alone.

03

Driven by a cause. Purpose matters as much as compensation.

04

Highly aware of their own value, and willing to go where it is recognised.

05

Natural innovators. They break things to find better ways to fix them. Baby Boomers say "if it ain't broken don't fix it." Millennials disagree.

06

Like to be part of the team, with a voice, a sense of belonging, and freedom of expression.

07

Highly trainable and adaptable. Growth-oriented by default.

08

Expect creativity, autonomy, and spontaneity as part of a healthy work environment.

09

34% identify as religiously unaffiliated. 50% choose not to identify with a political party. Independent thinking is a defining trait.

What Is Important to a Millennial

Freedom and meaning.

Not things. Not titles. Not the traditional markers of success. Millennials want work and life that feels like theirs, with room to grow, to contribute, and to matter.

Freedom Of expression, time, and choice
Meaning Purpose over prestige
Belonging Community, not just employment
Ownership Of their work and their future
Entrepreneurship

The most entrepreneurial generation

Millennials did not stop wanting to build things. They redirected that energy. 90% say entrepreneurship is a mindset, not just a job title.

35%

of employed millennials have started a business on the side

Iconoculture
90%

say entrepreneurship is a mindset, not just a role

Millennial Branding / oDesk
54%

want to start a business or already have started one

Kauffman Foundation
46%

of Gen Y want to start a business in the next 5 years

Employers Insurance
27%

are already self-employed

US Chamber of Commerce
Reaching Millennials

How to advertise to a generation that filters everything

Millennials were the first generation to openly receive, engage with, and share online advertising. They were also the first generation to develop finely tuned filters for content that wastes their time.

  • Teach first, sell second 75% of millennials want to learn things and become smarter. Content that educates earns attention. Content that only sells gets ignored.
  • Mobile is not optional Millennials are digital natives. Content not designed for mobile is content designed to be skipped.
  • Short and worth it Expectations are high for what content needs to deliver and how quickly it gets there. Every word has to earn its place.
  • Make it shareable Content that does not feel worth passing on will not be passed on. If it is not genuinely useful, entertaining, or relevant, 45% of millennials will not share it with anyone.
  • Earn trust before asking for anything This is a generation with low institutional trust and high information literacy. Credibility is built over time, not claimed in a tagline.

The numbers

Share content they find compelling 55%
Won't share content not worth it 45%
Want to learn and become smarter 75%
Annual millennial buying power $170B+
The Marketing Millennial

Understanding your audience
is the strategy.

The same rigour applied to understanding this generation is what we bring to understanding yours. Research before assumptions. Insight before execution.